Operators have had to embrace technology to keep residents informed about issues and services
Operators have had to embrace technology to keep tenants informed about issues and services
Engagement
The best marketing focuses on the people, the property service and digital elements
This article looks at the components for marketing a BTR development and suggests the personalisation of customers is becoming increasingly important
Preventing planning practices stifling BTR
Council officers and elected members need to be up to speed when it comes to understanding the differences between BTR and for-sale housing
A guide on the key steps in planning a Build to Rent project
Here are the golden rules to follow if you want to develop a successful Build to Rent product
Choice, trust, engagement and value are all tied up in your brand
Branding is more than just a logo, it's the summation of your entire Build to Rent offering
New apps can unlock new revenue streams, increase satisfaction, and improve community integration
New apps can turn your customer’s mobile phone into a digital wallet for selected local vendors chosen by the operator, unlocking new revenue streams, increasing satisfaction, and improving community integration.
Predicting your customers’ CLV can allow for better pricing decisions, especially when optimising rent renewals
The customer lifetime value (CLV) metric is employed in many industries to measure the customer's total revenue generated over their relationship with your brand. However, the real estate market is currently not widely exploring the benefits.
Designing for co-working amenity
Facilities for working from home is now something Build to Rent developers must consider
Placemaking: a guide for BTR development
How placemaking best practices create differentiation and validate investment decisions.
Guide to property management software selection
Step-by-step guide to selecting a new software provider for Build to Rent assets.