The best marketing focuses on the people, the property service and digital elements
This article looks at the components for marketing a BTR development and suggests the personalisation of customers is becoming increasingly important
Marketing & PR
Choice, trust, engagement and value are all tied up in your brand
Branding is more than just a logo, it's the summation of your entire Build to Rent offering
Predicting your customers’ CLV can allow for better pricing decisions, especially when optimising rent renewals
The customer lifetime value (CLV) metric is employed in many industries to measure the customer's total revenue generated over their relationship with your brand. However, the real estate market is currently not widely exploring the benefits.
Mystery shopping produces quality data for owner-operators and developers
Regular mystery shopping provides a snapshot of your practices and operating standards, allowing targeted changes to stay focused and accurate to your brand promise
Four key steps in establishing an effective branding proposition in a new BTR development
Here's four steps which illustrate how to establish an effective branding proposition in a new Build to Rent scheme
Lead routing means delivering the right resources to the right customer at the right time
Delivering the right resources to the right customer at the right time will save potential renters time and make sure staff are employed in the most efficient way
What can the UK learn from the American experience of single-family rental?
Single Family Rental (SFR) housing is generally understood to mean purpose-built communities of detached, semi-detached or terraced houses, as opposed to Multi-family (MF) blocks of apartments usually financed by institutional investors.