The best marketing focuses on the people, the property service and digital elements
This article looks at the components for marketing a BTR development and suggests the personalisation of customers is becoming increasingly important
Research
Adopting and using agreed key measures improves business processes
Using a sector-approved set of measures provides a benchmarking opportunity for business practices and operating standards, allowing a constant fine-tuning of actions and operations.
Don’t leave it too late to involve your operator in your scheme
This article demonstrates the value of including the operator throughout the development process, supported by case studies
A guide on the key steps in planning a Build to Rent project
Here are the golden rules to follow if you want to develop a successful Build to Rent product
Choice, trust, engagement and value are all tied up in your brand
Branding is more than just a logo, it's the summation of your entire Build to Rent offering
Investors and developers have to consider a wide range of variables before taking the plunge in a Build to Rent scheme
This article breaks down the risk areas for BTR into investment, development and design and highlights the key areas which investors and developers need to consider
New apps can unlock new revenue streams, increase satisfaction, and improve community integration
New apps can turn your customer’s mobile phone into a digital wallet for selected local vendors chosen by the operator, unlocking new revenue streams, increasing satisfaction, and improving community integration.
Predicting your customers’ CLV can allow for better pricing decisions, especially when optimising rent renewals
The customer lifetime value (CLV) metric is employed in many industries to measure the customer's total revenue generated over their relationship with your brand. However, the real estate market is currently not widely exploring the benefits.
Mystery shopping produces quality data for owner-operators and developers
Regular mystery shopping provides a snapshot of your practices and operating standards, allowing targeted changes to stay focused and accurate to your brand promise
Flat share households in BTR
Flat sharing can be a match for customers and for operators.