UKAA Webinar: Deep Dive with MindFolio

Homes are unique, blurring the financial with the emotional. And yet, too little time (and research!) is spent on investigating and quantifying value from the consumer perspective.

Join us on January 17th and discover some BTR secrets that Big Data alone can’t provide, expanding the industry’s rather hard-nose definition of ‘value’ to go far beyond price alone.

Head of Data Science & Insights, Dr. Jamie Samson and Senior Project Manager, James Griffin will be unveiling MindFolio’s inaugural Deep Dive: Building Up Rental Value, where they will be putting a spotlight on:

  • How consumers trade-off 19 value drivers within a BTR home and/or community
  • Drawing in underleveraged BTR segments such as families and empty nesters
  • Amenity & service differentiators that prospective renters truly value
  • Ideal lease packages & deposit lengths, focusing on what will make customers stay for longer

Please visit if you would like to know more about MindFolio before the webinar.




James Griffin 

Senior Project Manager, MindFolio

James has been with MindFolio for 10 years’ and is responsible for leading the delivery of MindFolio’s various analytics and visioning projects. During this time, he has gained extensive experience in the BTR sector from deeply understanding consumers, their priorities and pain points, to translating this into creating differentiated and valued propositions for clients.

Dr. Jamie Samson

Head of Data Science and Insights

Based in London, Jamie is managing a broad range of big scale real estate insights projects within leisure & entertainment, master plan communities and city & mixed-use developments around the world. Furthermore, Jamie is leading the ongoing development of MindFolio’s unique analytics and modelling toolbox. Jamie is a behavioural scientist with a distinguished career focusing on behavioural economics, decision-making and behaviour. Jamie has published 8 papers in leading scientific peer reviewed journals. He conducted his PhD at the University of Zurich, and has previously undertaken a masters degree at Imperial College and an undergraduate degree at Swansea University. Jamie has a very strong analytical background, focusing on behavioural data, and how we can analyse, interpret and visualise this data in novel and informative ways. As a fan of critical thinking, Jamie has written a book on how to think like a scientist, and how we can use these skills in our everyday life. This combined with a passion for evidence-based decision-making, made MindFolio the perfect fit for him and his experience.

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