Profitable Neighbourhoods – less risk, more return

The first in a series of three events to enable the design, delivery and operation of successful neighbourhoods

How can investors spot the opportunities for making the most successful build to rent neighbourhoods? What ingredients will residents, keen to build community and take ownership of place, be looking for? 

Demand for family homes is very strong with keen competition amongst investors to meet this need through additional rental homes. To attract new residents, it will be ever more important to understand what might trigger their decision making process and to positively influence potential renters.

Residents are sharing more online about their experiences and daily lives. These increasingly savvy consumers will be looking for value and choosing with their feet. Managing the reputation of a neighbourhood will be critical for return on investment and for demonstrating a track record of success. Zero carbon and zero bills will play a significant role, but so will pleasant, walkable locations near amenities and a characterful place to call home.  

Against the fast-changing world of work and lifestyle, can we accurately predict the nature of future demand? Strategies for site selection, embedded design certainties, a tech-enabled management approach are essential. How can we use a broader set of data to make these holistic investment decisions? Successful rental living will revolutionise all corners of the housing market. But arguably only those who look at the rental offer from the renter’s perspective will build a financially sound portfolio. 

Webinar: Profitable Neighbourhoods – Density is the key
10 September 2024, 10:00 – 11:00am

In this webinar we invite our panellists to think beyond car reliance and sprawl, to present a tight data-driven narrative about the benefits of developing at 60-90 homes a hectare and own-front-door housing. Briefly touching on the well-known sustainability arguments for tighter tree lined streets and the shared walls of terrace typologies, we will plunge into the pragmatics of delivering Profitable Neighbourhoods. 

New towns will take time to deliver. So, the ‘grey belt’, edge of town and overlooked sites, often discounted as being strangely shaped or on ‘the wrong side of the tracks’, are the low hanging fruit. These places are open to the kind of startling transformation a good rental living cluster can bring. Host communities can be sold the benefits of added footfall to their high streets. New densities reduce distances, making walking and all forms of active traffic viable.

Some of the questions we will explore will focus on profit, both in the delivery phase but also how it can be spread to new and established residents as development grows into towns. How can early champions and adopters be rewarded? Could staggered rents or progressive benefits help reward community gardeners and those given to building social networks?

Webinar Timetable

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