Webinar BRICKS AND CLICKS – From Scroll to Sold: How AI is Rebuilding the Customer Journey
WEBINAR:
Wednesday 29th July | 11:00 BST | Free
Yesterday’s Property Marketing Playbook Won’t Fill Tomorrow’s Rooms
The formula used to be simple. Right location, right amenities, right price, and the enquiries followed. Whether you were filling a PBSA building, a co-living scheme or a shared living space, that was enough.
That formula is breaking. AI is no longer a trend on the horizon.
It now sits between you and your audience, shaping how students and renters search, discover and evaluate where to live. Increasingly, the algorithms decide who sees your scheme and who never does.
So, how should your marketing adapt?
In this 30-min session, our panel works through what this shift means in practice, from search and discovery through to creative, paid media and conversion. Expect practical thinking drawn from theEword’s latest research and Fathi Mohamoud, COO at AndSoul, sharing his view from the operator side.
If you’re marketing Build-to-Rent, student accommodation, co-living or shared living, this session is for you.
The journey from scroll to sold has changed.
Make sure your marketing has too.
WEBINAR:
Wednesday 29th July | 11:00 BST | Free