TrustedStays launches on the Global Distribution System (GDS) with Canary Wharf Group

The TrustedStays industry booking platform for professional short-term rentals has launched on the Global Distribution System (GDS). Amongst the first properties are Canary Wharf Group’s Vertus developments, expanding accommodation choice and flexibility for the corporate and relocation markets.

March 23rd – Canary Wharf Group, on behalf of their Vertus Build to Rent development, are amongst the first in the world to bring individual apartment inventory onto the GDS accommodation world, estimated by Skift as a $46bn annual market, currently dominated by hotels.

TrustedStays is the exclusive platform for corporate stays established by the UK Short Term Accommodation Association (STAA) and the UK Apartment Association (UKAA) to bring together accredited companies in our industries and connect them to the growing demand for apartments by business travellers.

TrustedStays offers the first of its kind connection into the GDS in partnership with Amadeus, the world’s largest GDS company. Canary Wharf Group’s Vertus build to rent development is ideal given the range of corporates with offices nearby. With more professional short-term property owners, property management companies and build to rent / multifamily industry providers onboarding into the GDS, corporates will now have a diversified range of accommodation choices for their employees within the systems and through the Travel Management Companies (TMC’s) they already use.

For longer business trips, project-based employee stays, relocations, or the emerging trend for “bleisure” (a combination of business and leisure) travel, employees increasingly want more space, more choice, and flexibility when choosing their accommodation. The TrustedStays and Amadeus partnership services the ever-growing needs of these customers and provides a single platform to all professional operators in the short-term rental market to access this counter-cyclical demand.

Merilee Karr, CEO of TrustedStays, said “Launching this global connection with Canary Wharf Group’s Vertus development marks an industry milestone. By offering short term rentals on the GDS, we are opening up new opportunities for business and leisure travellers to access high-quality accommodation and unlocking new potential for both the short-term rental and build to rent sectors. This exciting development reinforces our commitment to innovation and breaking down barriers for our industries to access this demand and for corporates and employees who benefit from more choice.”

Freya Richard, Director – Leasing & Operations of Vertus, said “We are excited to be part of the ground-breaking TrustedStays platform with Amadeus where government and corporate travellers can now access our luxury accommodation for their business trips and relocations. We value the innovative and strategic partnership with TrustedStays as it is another avenue to maximise the yield for our developments.”

Corporates, travel management companies and travel buyers who are interested in purchasing apartment and home inventory can contact TrustedStays to access accredited and professionally managed stays for your employees and clients.

Companies that are interested in accessing the GDS for your properties should contact TrustedStays directly to find out how they can be onboarded to this exciting partnership.

About TrustedStays:

TrustedStays is the industry-wide platform backed by the Short-Term Accommodation Association (STAA) and the UK Apartment Association (UKAA) which enables corporates, governments, and travel agents to book accredited apartments and homes for their employees and customers to stay in when they travel. The platform offers the world’s first industry connection between the Global Distribution System and professional short-term property owners, property management companies and the multi-family/ build-to-rent industry.

TrustedStays’ pioneering role bringing the industry together will enable supply partners the ability to offer their inventory on the GDS in an integrated way for the first time globally, and enable companies, governments, and travel agents the ability to book home accommodation via their approved booking systems.

To find out more about TrustedStays, visit

LinkedIn: @TrustedStays

Facebook: @TrustedStays

Twitter: @TrustedStays_

About Vertus:

Vertus is part of the Canary Wharf Group. Over the last 30 years the Group has serviced the world’s blue-chip corporate and retail tenants whilst undertaking the design, construction and management of the ever-growing Estate.

Canary Wharf Group has built this reputation by providing exceptional service through estate management, building management, public space management and security.

Canary Wharf’s new neighbourhood, Wood Wharf, will provide up to 3,600 new homes, 2m sq. ft of office space, 350,000 sq. ft of retail and leisure space and over nine acres of public spaces, squares and parks. There will also be a GP surgery and a two-form primary school for 420 children.

Vertus manage all aspects of the build-to-rent developments on the Estate. The Vertus portfolio currently consists of three buildings, 10 George Street, 8 Water Street and Newfoundland, totalling 1,137 build-to-rent residential apartments.

Vertus manage the residential leasing and management of the buildings and the individual apartments. Vertus are dedicated to meeting the needs of their customers and residents by providing a superlative service, 24 hours a day and 365 days per year.

Instagram: @thisisvertus

Twitter: @thisisvertus

About Canary Wharf Group:

Canary Wharf Group (CWG) is the developer of the largest urban regeneration project in Europe. CWG develops, manages, and currently owns interests in approximately 9 million square feet of mixed-use space and over 1,100 Build to Rent apartments.

CWG is the largest sustainable developer in the UK and excels operationally as it has purchased 100% electricity from renewable sources since 2012 and sent zero waste to landfill since 2009.

CWG has created a 24/7 city where people can live, work, and thrive on the Canary Wharf estate and enjoy all the benefits: great transport links, access to green spaces and waterside living; and a wide range of amenities including an award-winning arts and events programme. Canary Wharf’s retail offering comprises over 300 shops, including grocery stores, pharmacies, health clubs, bars, and restaurants, all within 15 minutes’ walk.

The Company’s current £2bn construction activity and pipeline includes more than 500k square feet NIA of commercial properties and over 2,300 new homes for sale and rent.

LinkedIn: @CanaryWharfGroup

Instagram: @canarywharflondon / @eastwintergarden / @woodwharf

TikTok: @canarywharflondon

Twitter: @YourCanaryWharf / @CanaryWharfGrp / @Level39CW / @Wood_Wharf

About Amadeus:

Amadeus powers more personalized and authentic travel experiences. Our solutions are designed to enrich every stage of the traveller journey and help hospitality providers acquire, service, and retain guests by profitably driving demand and converting them into loyal fans.

Backed by over 30 years of experience, we design open, cutting-edge software to provide the most efficient, trusted, and reliable systems for our customers. With experts in 175+ countries, we have a deep understanding of the hospitality industry and a desire to enable our hotel partners to create memorable guest experiences.

To find out more about Amadeus, visit

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