The SBTR template: A sustainable communal experience
Exodus from the cities prompts need to provide affordable living, green space and great customer experience
Demographics
The best marketing focuses on the people, the property service and digital elements
This article looks at the components for marketing a BTR development and suggests the personalisation of customers is becoming increasingly important
Don’t leave it too late to involve your operator in your scheme
This article demonstrates the value of including the operator throughout the development process, supported by case studies
Investors and developers have to consider a wide range of variables before taking the plunge in a Build to Rent scheme
This article breaks down the risk areas for BTR into investment, development and design and highlights the key areas which investors and developers need to consider
Four key steps in establishing an effective branding proposition in a new BTR development
Here's four steps which illustrate how to establish an effective branding proposition in a new Build to Rent scheme
What can the UK learn from the American experience of single-family rental?
Single Family Rental (SFR) housing is generally understood to mean purpose-built communities of detached, semi-detached or terraced houses, as opposed to Multi-family (MF) blocks of apartments usually financed by institutional investors.