motive8 gives residents the opportunity to “Train like an Olympian”

As anyone inspired by the recent Winter Olympics will note, elite athletes in these sports are some of the fittest, skilled and most daring sportspeople around. Speed, strength and conditioning training are all important to the reach the highest level. With a unique offering to provide added value to its clients, motive8, the UK market leader in full service premium health, fitness and leisure solutions, is giving residents the opportunity to “Train like an Olympian”; rolling out a bespoke strength and conditioning programme created by Olympic skeleton racer Laura Deas in 50 of its gym managed sites across the UK.


motive8’s “Train like an Olympian” bespoke training programme comes at a time when Build-to-Rent developers and investors move towards offering more community-based initiatives within their leisure facilities to attract long-term tenants. Not only does the programme aim to inspire residents to exercise and train together, but the initiative also encourages them to seek fitness support and guidance from on-site specialist gym teams; ultimately increasing enjoyment of the facilities and, motive8 hopes, usage.


Specialist strength and conditioning


The two-part training programme is based on Laura’s own Olympic training programme,  which helps build the speed, strength and power necessary to succeed in her sport. The programme (one Strength session, one Power session) focuses on improving lower body strength through a combination of bodyweight and weights-based exercises; and comprises a warm-up, main session and cool down. Residents can access the programme on site via posters and a QR code leading to a step-by-step, mobile-optimised and downloadable version, for ease of use.


“Train like a Olympian” is a great way to encourage residents to interact with motive8 staff at sites under our gym management and get the most from their time in the gym,” says Rob Clarke, Director and residential leisure expert at motive8.


“Our staff are highly experienced in gym management and providing excellent customer service. The staff are on hand to help residents enjoy the programme and support anyone unfamiliar with the exercises. Introducing a new initiative can also refresh exercise routines as the new year resolutions fade away.”


Empowering elite and everyday athletes

In addition to the company’s recent move to empower ‘everyday athletes’ at gym managed sites, motive8 has been providing support to Laura and up and coming British hurdler Anastasia Davies, as part of its Empowering Performance initiative, which launched last year to help support athletes to reach their sporting goals. In the build-up to the Winter Olympics, motive8 supplied Laura with the latest home gym equipment to help her prepare.

“We saw how hard Laura trained and how skeleton racing needs so much strength to power the sled,” said Jenny Cromack, Director at motive8, who worked with Laura on the “Train like an Olympian” programme.


“With Laura as our brand ambassador, it made sense to draw upon her expertise to develop a high-performance exercise routine. The training helps people to elevate their workout and experience what it is like to train like a Winter Olympian.”


motive8 is the UK market leader in full service premium health, fitness and leisure solutions. From innovative commercial gym design to inspirational home gym spaces, motive8’s mission is to inspire, encourage and support wellbeing improvement. Its dedicated gym management services keep facilities running smoothly to the highest standards of performance and customer service.


For more information on the “Train like an Olympian” programme and motive8’s full range of services


Contact: [email protected] / 020 8481 9700